As marketers we all think of color as a part of our brand guidelines. Interesting while many brands strive for consistency in color the world in which brands live are in defiance of such consistency rules. From automobiles to fashion the staple colors of black and white always ring true but then the tug of war takes place to determine where the social acceptance of color will land.
In 2012 the Pantone Color of the Year is Tangerine Tango!
To get all the RGB details on the color visit the Pantone Website . The color is described and romanced from seductive to sophisticated on the Pantone website along with pics and where the color will arrive in the fashion world. As a marketer if you find yourself needing to make a color choice but have some liberty to choose (or indifference) you could always choose Tangerine Tango and justify that you are keeping up with current trends.
Color does keep our world interesting as marketers because it gives us something new to say- and show off. Remember when Mac created the big bubble like monitors (iMac) that looked so compelling on TV (Click for Commercial)? Recall when Motorola StarTac flip phones just came in shades of black and then Nokia introduced an array of colors and mobile phone’s transformed from a communication device to a fashion accessory? Mobile phones remained fashion forward through the Moto RAZR days until ironically Apple took the color away and replaced mobile fashion with mobile functionality of the better user interface and mobile ap frenzy delivered by the iPhone. Fear not as Apple has once again found its color in the latest iPad even better Retina displays (Click for Commercial). I only wonder if Apple would consider Tangerine Tango?
Many things in life are black or white but never forget we all live in color.
MarketngGr8nes- An Aspiration Not a
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